Matte finish
Matte has a softer, lower-glare appearance and a smooth feel. It photographs more predictably under direct light and can make illustration, fine type, and muted palettes feel more refined.
- Lower glare
- Soft-touch appearance
- Easy to photograph
- Good for illustration and premium packaging
Gloss finish
Gloss reflects more light and gives saturated colors an energetic, polished look. It is a natural fit for bold graphics, promotional stickers, bright product labels, and surfaces where extra shine is part of the design.
- More shine
- Vivid color appearance
- Polished surface
- Good for bold promotional artwork
What the screen cannot show
A digital proof confirms the artwork, cut shape, and layout, but a screen cannot reproduce the physical reflection of a finish. Choose based on the intended environment, not just the on-screen preview.